SportLogia
          Vol. 10, Issue 1, June 2014.
      
SPORT IN TRANSITIONAL SOCIETIES - DISAPPEARANCE OF ROLE AND LOSS OF RESULTS
        Miloš  Šolaja1
        
        1Faculty  of Political Sciences, University of Banja Luka, Bosnia and  Herzegovina
        
        Original SCIENTIFIC PAPER
        doi: 10.5550/sgia.141001.en.001S
        UDC: 796/799:316.74
Summary
        Looking  at the social transition as a complex network of social changes in all aspects  of social life a comparison of changes in the field of sport in post-socialist  societies in transition in relation to the developed system of sport on a  global level, especially after the end of the Cold War and the major structural  changes in early 90s of the 20th century, comes as a necessity. If the  transition in post-socialist societies is looked at as a need to depart from  the collectivist values of the failed global project of socialism toward the  direction of the values of liberal democracy, it becomes visible that the  social subsystem of sport has remained untransformed and underdeveloped; an  indicator of unsuccessfully implemented transformations and, at the same time,  an obstacle to development. In most transition countries, which have not yet  reached the social standards necessary for European integrations, the sport has  not achieved the role it should have in the societies of liberal democracy and  market economy either, despite the fact that it has become part of European and  international policies in the field of sport. This paper should point at the  framework of values within which the social subsystem of sport is coming into  being in transitional post-socialist societies, at the relationship between the  sport and the society, the value and economic role of sport in the political  system, and, at the same time, explore why the sport is neglected in transition  countries as an area to which international integrations spread out, i.e. the  extent to which this is conflicting with the values that are in the origins of  sports as well as the manner in which it is corresponding with those that  transitional societies have opted for.
        Key words: consumerism,  profit, sport, system, transformation, transition, values.
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