| "The aim of this paper is to identify idols of senior athletes. And  based on the identification of idols some conclusions can be made with respect  to the system of values some person. The sample included 318 Serbian  professional senior athletes (183 male and 135 female), 18 to 40 years old.  Respondents were engaged in 28 different sports, mostly volleyball, water polo,  basketball, karate, bocca, savate, handball, kyokushin.." |